#5 Research Paper Example | Topics and Well Written Essays - 500 words

#5 - Research Paper Example In the generic business level strategies, New York Times Company can be positioned as a leader in cost efficiency. The organization has a good and wide reputation in the industry. Therefore, it enjoys some internal efficiency that would see it have a margin that would maintain above average profits. Moreover, the internal efficiency would be instrumental in sustaining the cost to the clients since it would attract customers to purchase the product. The organization engages in standardizing the product in order to have generic goods that are satisfactory to a considerable number of clients and offer it at the lowest price. This generic strategy has been an essential tool for the company in the industry considering it is quality level. The New York Times Company offers its products at the industry’s average prices, and this has enabled it gain the share of the market. The New York Times company business problem originated from its failure to use online services earlier enough than its competitors. It is, consequently, sensible for the company to implement integrated cost leadership and differentiation strategy. This strategy is new and hybrid and had gained more weight and popularity especially in today’s increased global competition (Janice, n.d). In essence, the organization can utilize this strategy to position itself and enhance its ability to adapt faster to the technological changes. In addition, this strategy would be a more efficient core competency in the product line. It would also be useful in producing products with differentiated characteristics that are treasured by the customers and providing the product at a lower cost in comparison to those of its rivals. The airline industry is one industry in which companies have to adapt in order to earn profits continually. In this industry, it is inevitable to charge high ticket prices so as to make profits. The Southwest Airlines confronted this challenge by marketing itself as a cost leader. The